netbid

NetBid Industrie-Auktionen AG auctions machinery and plants to buyers around the world. The platform has to present thousands of lots in several languages, process bids reliably and still give marketing the freedom to build landing pages and content.

We planned the technical architecture of the website and defined how back end, CMS and API work together. The SEO structure and Schema.org structured data were part of our concept too – as the basis for search engine optimization and GEO. We followed the implementation closely and reviewed it.

We set up the Docker containers for front end and back end, along with a CMS for eight languages, translations included.

So that front-end development could start in parallel with the interface, we created a mock API. It simulated the responses of the future interface and made work on the front end possible before the actual API was ready.

In the team: Johann Schopplich developed the headless Nuxt and Kirby stack, Softpark built the interface to the auction system, Dennis Baum built the front end and David Hansmeyer did the design.

A platform in eight languages that the marketing team runs on its own. The partnership continues: we look after SEO, GEO and SEM for NetBid Industrie-Auktionen AG and are their go-to partner for hosting, web infrastructure and security.