deadstock

With sneaker releases every minute counts: content has to go live instantly, links to retailers must be reliably trackable and the site has to stay fast under load.

The content sat in an aging, sluggish WordPress install. A purpose-built importer moved every release and post into a lean, fast database setup, which we connected to the newly set up Kirby CMS – without losing a thing. We also restructured all media to match the way Kirby organizes files.

We were involved in planning the SEO architecture from the start and brought Schema.org structured data to every page – the basis for visibility in both classic and AI search.

On the back end we added, among other things, a lean PHP link forwarder that every affiliate link passes through, making it measurable. Operations are ours too, from the hosting architecture and build pipelines to looking after servers and tracking.

In the team: Johann Schopplich developed the headless tech stack we used, Linus Lang designed the website and the mobile app for Android and iOS, Dennis Baum built the Nuxt front end and Thorge Dammann the apps.

Fast publishing, clean link tracking and a codebase that grows with the project.