# DEGOYA.digital

> Digital agency in Weinheim (Rhine-Neckar region, Germany), founded in October 2006 by Alexander Herling. Builds multilingual websites, online shops and platforms for companies and works white-label as the technical partner of creative agencies. German and English.

- Name: DEGOYA.digital (until 2022: DEGOYA medienkommunikation)
- Founded: October 2006 in Hemsbach, Germany; based in Weinheim since 2023; 20 years in 2026
- Owner: Alexander Herling (sole proprietorship)
- Address: Münzäcker 1, 69469 Weinheim, Germany
- Contact: kontakt@degoya.de, +49 6201 260192-0
- Languages: German, English
- Core focus: multilingual websites and apps (i18n, l10n, hreflang, translation workflows)
- Technology: Nuxt, Vue, TypeScript, Tailwind CSS, Kirby (headless CMS), Shopify, Three.js

## Services

- [Multilingual websites & apps](https://degoya.digital/en/services/multilingual-websites-apps.md): internationalisation, localisation, hreflang, translation workflows
- [Web & app development](https://degoya.digital/en/services/web-app-development.md): Nuxt/Vue websites and web apps, headless CMS, dashboards, WebGL
- [AI & automation tools](https://degoya.digital/en/services/ai-automation.md): AI assistants on your own content (RAG), workflow automation, integrations, GDPR/EU AI Act
- [E-commerce & platforms](https://degoya.digital/en/services/e-commerce-platforms.md): Shopify stores, auction and affiliate platforms
- [SEO & GEO](https://degoya.digital/en/services/seo-geo.md): technical SEO, structured data, generative engine optimisation
- [Accessibility](https://degoya.digital/en/services/accessibility.md): WCAG 2.2 audits and fixes, European Accessibility Act / BFSG
- [Consulting & CMS](https://degoya.digital/en/services/consulting-cms.md): technical planning, CMS selection, privacy-friendly analytics
- [Hosting & servers](https://degoya.digital/en/services/hosting.md): web servers, email, DNS, cloud and Coolify through our own hosting service hostflex.de
- [DevOps & GitLab](https://degoya.digital/en/services/devops.md): own GitLab servers, CI/CD pipelines, Docker deployments to staging and live

German services: [Overview](https://degoya.digital/leistungen.md). Each service page also provides a Markdown version, for example [Multilingual websites](https://degoya.digital/leistungen/mehrsprachige-websites-apps.md).

## Selected work

- [netbid.com](https://degoya.digital/en/work/netbid.md): international online auction platform for industrial machinery (Nuxt + headless Kirby, multilingual)
- [deadstock.de](https://degoya.digital/en/work/deadstock.md): affiliate marketing platform for sneaker releases and deals
- [vandini.com](https://degoya.digital/en/work/vandini.md): Shopify online store of the care brand Vandini

## Articles

- [Accessibility Under the EAA and Germany's BFSG: Who Must Comply](https://degoya.digital/en/blog/accessibility-bfsg-eaa.md): Since 28 June 2025 the European Accessibility Act applies, in Germany via the BFSG. Who is affected, which standards apply and a practical checklist. German: https://degoya.digital/blog/barrierefreiheit-bfsg.md
- [AI Assistants on Your Own Data: RAG and Privacy in Practice](https://degoya.digital/en/blog/ai-assistants-own-data-privacy.md): How AI assistants built on your company data work, and what to consider for GDPR, provider choice and the EU AI Act, with a checklist and a pilot plan. German: https://degoya.digital/blog/ki-assistenten-eigene-daten-datenschutz.md
- [Cookie Banners and Consent in Germany: The TDDDG in 2026](https://degoya.digital/en/blog/cookie-banners-consent-germany.md): Section 25 TDDDG explained: when you need consent in Germany, when no banner is required, what cookieless analytics changes and how fair consent design looks. German: https://degoya.digital/blog/cookie-banner-consent-tdddg.md
- [Copywriting for Conversions: 6 Principles That Work](https://degoya.digital/en/blog/copywriting-conversions.md): How website copy moves visitors to act: headlines, benefits, one clear call to action, honest urgency and answers to objections before they come up. German: https://degoya.digital/blog/copywriting-conversions.md
- [Core Web Vitals with Static Nuxt: Getting LCP, INP and CLS Right](https://degoya.digital/en/blog/core-web-vitals-static-nuxt.md): How statically generated Nuxt sites reach good Core Web Vitals: images, fonts, hydration, lazy-loaded 3D scenes and measuring the right way. German: https://degoya.digital/blog/core-web-vitals-nuxt-static.md
- [GEO: How to Get Your Website Cited in AI Search and Assistants](https://degoya.digital/en/blog/geo-ai-search-visibility.md): Generative Engine Optimization without the hype: crawler access, citable facts, structured data, consistent entities, llms.txt and what you can measure. German: https://degoya.digital/blog/geo-ki-suche-sichtbarkeit.md
- [Hosting and DevOps from One Team: Coolify, GitLab and hostflex.de](https://degoya.digital/en/blog/hosting-devops-coolify-gitlab.md): How the right hosting, Coolify and self-run GitLab servers with build pipelines make websites and web apps go live reliably and predictably. German: https://degoya.digital/blog/hosting-devops-coolify-gitlab.md
- [Multilingual Websites: URL Strategy, hreflang and Translation](https://degoya.digital/en/blog/multilingual-websites-hreflang.md): How to build a multilingual website properly: i18n vs l10n, URL strategies, hreflang with x-default, translation workflows, RTL layouts and SEO per market. German: https://degoya.digital/blog/mehrsprachige-websites-hreflang.md
- [SEO Tips for 2026: What Matters for Rankings and AI Answers](https://degoya.digital/en/blog/seo-tips-2026.md): Practical SEO tips for 2026: site structure and sitemaps, keywords, content, technical basics, links, local SEO and the groundwork for AI Overviews. German: https://degoya.digital/blog/seo-tipps-2026.md
- [Shopify Internationalization: Markets, Languages, Duties and SEO](https://degoya.digital/en/blog/shopify-internationalization.md): How to take a Shopify store international: Shopify Markets, translations, currencies, taxes and duties, domains or subfolders, and hreflang. German: https://degoya.digital/blog/shopify-shop-internationalisieren.md
- [Website Wireframes: Why Structure Comes Before Design](https://degoya.digital/en/blog/website-wireframes.md): What a wireframe is, which level of detail fits when, and how wireframes settle content, features, accessibility and multiple languages early on. German: https://degoya.digital/blog/website-wireframe.md

## Pages

- [Home (German)](https://degoya.digital/index.md)
- [Home (English)](https://degoya.digital/en/index.md)
- [About (English)](https://degoya.digital/en/about.md)
- [Blog (English)](https://degoya.digital/en/blog.md)
- [Contact (English)](https://degoya.digital/en/contact.md)
- [Über uns (German)](https://degoya.digital/ueber-uns.md)
- [Referenzen (German)](https://degoya.digital/referenzen.md)
- [Blog (German)](https://degoya.digital/blog.md)
- [Kontakt (German)](https://degoya.digital/kontakt.md)

## Optional

- [Imprint](https://degoya.digital/en/imprint.md)
- [Privacy](https://degoya.digital/en/privacy.md)
- [Impressum](https://degoya.digital/impressum.md)
- [Datenschutz](https://degoya.digital/datenschutz.md)